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'Seventeen' Moves Into Lux Land, Features $400 Coach Purse

  • Adweek, Tuesday, March 15, 2011 4:15 PM
Veteran teen pub Seventeen is featuring "delicious designer splurges" (as editor in chief Ann Shoket puts it in Adweek) on its fashion pages.

Still, "We always want to be at reach for our readers," says Shoket, declining to say she's trying to step into the more rarefied atmosphere of competitor Teen Vogue.

Lucia Moses wonders if the move could alienate some readers, though she notes that featuring $400 Coach purses and $400 Marc Jacobs shoes could help attract more advertisers.

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