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Big Brands Moving To Little Shops

  • CNBC, Wednesday, May 4, 2011 10 AM
Maybe it's the influence of micro-brews, hand-made bicycles, non-Starbucks coffee houses, self-produced albums, and farmers markets. Or maybe brands are finding a distinct lack of creativity at big holding agency shops. Who knows. In any case, big brands from Audi to Pepsi are going with small agencies that aren't under the aegis of the WPPs of the world.

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