Power Balance is using its Facebook roster for a social commerce campaign based around the coordinated launch of Power Balance NBA licensed bands. It will utilize Moontoast's Distributed Store
platform. As the NBA playoffs heat up, fans will be able to purchase wristbands directly from the Facebook fan pages of Power Balance. Six NBA teams licensed wristbands featuring the Boston Celtics,
Miami Heat, Chicago Bulls, New York Knicks, Los Angeles Lakers and Orlando Magic will be offered.
