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Saving Funny Headlines In The Age of SEO

Here's a fun piece about the copy editor's lament: that the witty, often punny headline that worked in print newspapers is invariably changed to get more hits online when a story goes to the Web.

Editors are taking various approaches to this dilemma, though. Some are not giving up up the funny head, choosing to go after more discerning readers with wit rather than chasing pure reader volume.

Read the whole story at The Atlantic »

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