The Fresh Smell of Social Media
What does social media smell like? Does it have floral, woodsy or techie notes? The more important question is: Do you want to smell like social media? Will smelling like social media enhance your brick-and-mortar life of going out and interacting with people in person?
CrowdGather, a network of online forums, intends to bottle, sell and market the scent of social media.
The unisex fragrance will be sold online only, advertised in the very forums and virtual communities visited regularly by millions of gamers and tech-savvy individuals.
CrowdGather partnered with Human Pheromone Sciences, a company that manufactures, markets and develops consumer products that contain synthetic human pheromones. And pheromones have been proven to increase arousal and excitement in men and women. Score another point for your brick-and-mortar social life.
Dubbed Erox, the fragrance will include a patent pending compound called ER303 that's similar to human pheromones but derived from sea coral.
As part of the partnership, CrowdGather will acquire the Erox.com domain name and trademarks from Human Pheromone Sciences.
Erox will cost between $25 and $30 per bottle and is expected to ship by Labor Day.
"The purpose of the scent is to give the wearer added confidence during their social interactions," said Sanjay Sabnani, CEO of CrowdGather.
The unique partnership came about when Crowdgather met with Human Pheromone Sciences to help them use the Internet to attract new audiences.
Erox will be promoted through online videos, social media and affiliate marketing channels.
0 comments on "The Fresh Smell of Social Media".
Leave a Comment
Recent Creative Media Blog Articles
-
Fashion, Food And Street-Legal Drugs May 20, 4:06 p.m.
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using ...
-
Car Paint, Heal Thyself May 13, 2:40 p.m.
Nissan has developed self-healing paint, a technology that renders a car scratch-proof. Does this spell the ...
-
Mail A Letter -- It Could Save A Life May 6, 3:24 p.m.
New technology, like social networks, not only reconnects old friends and relatives but sheds light on ...
-
A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine April 29, 3:43 p.m.
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The ...
-
A Campaign That Uses Its Noodle, Literally April 22, 4:55 p.m.
Nothing beats indulging in various ethnic cuisines while on vacation but what to do when a ...
-
Look Up: Agency Transforms Water Tower Into Art Projector April 15, 4:39 p.m.
Rusty, the 100-year-old water tower that resides on the roof of Carmichael Lynch in Minneapolis, received ...
-
The Latest Impulse Buy: A Car? April 8, 3:14 p.m.
When I think of impulse buys, I think of the candy section at the grocery store ...
-
Ketchup Art Marks Condiment Brand's 50th Anniversary April 1, 4:37 p.m.
We’ve all heard the term “playing with your food” -- but what about playing with your ...
-
Driving Dogs Continue To Drive Adoptions In New Zealand March 18, 4:33 p.m.
A New Zealand campaign launched in December continues to encourage the practice of adopting shelter dogs. ...
-
Hospital Targets Doctors With DM Poster Of The Hippocratic Oath March 11, 3:59 p.m.
The University of Colorado Hospital and its agency, Cactus, launched a print series three years ago, ...
Smells like teen spirit.
Or flatulence.
Betcha.
This is likely not the worst idea ever conceived. I can't say for sure. I'm not that confident in my encyclopedic knowledge of bad ideas. But I suspect that it's up there.