For the most part, marketers who talked about how to leverage social media avoided delving into privacy issues at OMMA Social on Thursday. But one notable exception occurred the end of a panel about
crowdsourcing, when Kailei Richardson, director of marketing at Pointroll, suggested that marketers could more aggressively mine Facebook data. She appeared to suggest that marketers could one day
send birthday greetings and suggested product recommendations to the friends of users who had liked the brand.
Matt Roche, co-CEO of Bo.It, was unenthusiastic about that idea. He said that some
forms of behavioral targeting -- such as getting an ad for a grill after viewing one at an ecommerce site -- can be "creepy."
