Last June, ESPN launched a 3D network tied to its coverage of the FIFA World Cup, committing hundreds of millions to the category. One year later, 3D seems stuck and one top digital exec at the
network says the problem is simple: nobody is all that keen on wearing Clark Kent glasses whenever they want to see things leap off the screen. "Until you can have the 3D experience without the
glasses, it will be a niche category," said John Kosner, SVP and GM of digital and print for the network.
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