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How Mental Floss Stays Sharp

  • WWD, Tuesday, June 14, 2011 4:15 PM
Women's Wear Daily's Zeke Turner takes a look at Mental Floss magazine, which "recently installed a former Playboy editorial director, Jim Kaminsky, to elevate the title and add readers."

The pub is a great case study for the general magazine business because "it has a small loyal circulation; book and merchandise revenue that has kept it profitable for most of its life; no dependence on advertising revenue, and a Web site," writes Turner.

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