• The Hollywood Reporter, Wednesday, June 15, 2011 3:02 PM

In what Hollywood Reporter claims is Robert Greenblatt's first in-depth interview since taking on the job of NBC's chairman of entertainment in January, he sounds pragmatic and determined. Greenblatt reveals his desire to "revive the brand that used to exist, which is innovative, fresh, bold, original, upscale and groundbreaking at times."

And, he says, the challenge of rebuilding something that's definitely broken was one reason he took the job: "I know that may sound counterintuitive but I'm not a good maintainer. I like to build or rebuild, brand or re-brand."

He's also happy that NBCU head honchos "are very thoughtful, which is not a word you often use when talking about your bosses."

Read the whole story at The Hollywood Reporter »