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Why Are Nets Fleeing Web TV?

Comcast just killed off NBC Universal Digital Studio (in operation since 2008), joining ABC and Time Warner in moving away from original Web content. In NBC's case, the "change in strategy" will be "to focus our digital efforts and investment on content that's supportive of our on-air programs, providing our audience with additional content that further engages them in our shows," according to a company statement.

"But why are so many TV networks fleeing a business for which they would seem perfectly suited?" asks Jake Coyle. He explores possible answers to his question in this Huffpost, concluding that "maybe soon, there won't be much separating [Internet TV from traditional TV]."

Read the whole story at Huffington Post »

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