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Hanes Tries Out Fashion

Hanes, known for whites, is launching a graphic T-shirt division. Hanes Ink, which the company will announce this week, includes a range of styles with a focus on women's fashion.

T-shirt consumption has risen sharply, to more than 10 per person last year from around four in 1990, according to Hanesbrand data from market-research firm NPD Group and the Census Bureau. Americans bought 3.2 billion T-shirts in the 12 months ended in May, up 4.1% from a year earlier.

Read the whole story at The Wall Street Journal »

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