News Brief

Twitter Appoints VP Marketing And Brand Strategist

Twitter has tapped marketing veteran Pam Kramer as the company's first vice president of consumer marketing. Kramer comes to Twitter with time served at MarketTools, Lending Club and GreenRoad. She has nine years experience at E*Trade, serving as the company's chief product officer and then chief marketing officer, where she led a 150-person marketing team. Joel Lunenfeld also joins Twitter as director of global brand strategy. With experience at agencies, he brings 12 years in the digital ad space, serving most recently as the CEO of Moxie Interactive. --Laurie Sullivan

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