• Advertising Age, Wednesday, August 10, 2011 3:15 PM

Not every magazine was part of the bad news reported with the release of the Audit Bureau of Circulation's circulation and sales figures (with circ down 1.36% in first half of 2011 as compared to last year, and single-copy sales down 9.15%).

Nat Ives explains what some publications did to add circulation. For example, in an inventive program from All You, bloggers were given a small cut of subscription sales for promoting the publication to their readers.

And "Vanidades magazine increased direct marketing and TV commercials while adding distribution in major general market retailers and fast-growing Hispanic markets."

Read the whole story at Advertising Age »