• Gigaom, Friday, August 12, 2011 2:46 PM

Everybody talks about the weather -- in this day and age, make that "tweets." The Weather Channel is taking advantage of this trend by teaming up with Twitter to provide weather-related, geographically targeted tweets to be broadcast during on-air programming -- a first.

"The Weather Channel is placing an interesting bet on the power of citizen reporting with this integration," Janko Roettgers writes.

Tweets -- also available on weather.com and the Weather Channel mobile app -- will be curated to filter out anything inappropriate for public broadcast, along with "observations about all the other things that can be hot, cool and foggy in this world," Roettgers writes.

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