Business performance advertising network IndustryBrains, the and Ziff Davis Media, have partnered in order to create a MarketPlace section on all of Ziff Davis Media's Internet sites. This expanded
partnership will provide additional direct marketing opportunities for technology advertisers. Advertisers are now able to purchase text links on contextually relevant content pages throughout the
Ziff Davis sites including: PC Magazine, ExtremeTech, eWEEK, Baseline magazine and CIO Insight. Advertiser links are purchased on a cost-per-click basis utilizing an auction bidding system provided by
IndustryBrains and appear under the heading "MarketPlace". This new opportunity enables direct marketers to reach IT professionals at the most influential time during the buying cycle on targeted
sections of these premium sites. Specifically, Ziff Davis Media editors identified a variety of categories from Ziff Davis Internet's editorial taxonomy to reach Senior IT and Technology Decision
Makers audiences. For example, "Senior IT - Client Hardware" and "Technology Decision Makers - Enterprise Hardware" are two technology categories related to hardware articles but targeting a different
audience segment.
