Out To Launch

NASCAR Nationwide Series launched a trio of TV ads to introduce NASCAR fans to new drivers and new cars in an unconventional way. A group of tourists visit a NASCAR track in “Tram at the Track.” Too bad the tour driver sideswipes a handful of racecars, irking the new drivers. See it here. “Under Glass” shows four life-sized racecars encased in glass. When a tourist asks if they’ll see any drivers, the guide leads them to a room where four drivers, encased in glass, struggle to breathe. Watch it here. Lastly, our clumsy tour guide goes to the videotape when he destroys a room while returning a tool. See it here. Jump Co. created the campaign, directed by Matt Pittroff of Twist.

 

ESPNThe things I learn when watching an ESPN “This is SportsCenter” ad. Like, how do NASCAR drivers go to the bathroom during a 500-lap race? Not something I ever thought of and now I’m all up on Google learning more. I’m more interested in how they eat. Do they have a passenger-side seat full of peanut butter cups and energy bars? This amusing ad centers on driver Kevin Harvick as he spends the day in meetings at ESPN headquarters. Harvick remains in his chair during a sanctioned bathroom break, sipping his coffee. The spot ends with Harvick pausing by a window, listening to the rainfall. He also tells his colleagues that he’ll catch up with them. Hysterical -- and there’s our answer! See the ad here, created by Wieden+Kennedy NY.

 

Carls JrA Southern gentleman emerges from the sand of a California beach to share Hardee’s made-from-scratch biscuits with the Carl’s Jr. West coast fan base. “From the South” places a well-dressed Southerner, undoubtedly sweating on the beach, sharing Southern biscuits with unsuspecting beachgoers. The sunbathers are initially wary of the Southerner, but he’s equipped with delicious breakfast biscuits, so all is forgotten. See the ad here, created by David&Goliath.

 

Cosmopolitan HotelThere’s “just the right amount of wrong” in a TV ad for The Cosmopolitan hotel and casino in Las Vegas. "52 Stories" shows what really goes on inside an elevator. Most of the time, it’s rather boring -- but then there’s that 1% that’s strange, adorable or juicy. There’s adult twins holding balloons, a couple that goes from shy to making out, and an old woman with three Great Danes that disappear while the woman dances with a gentleman caller. The spot ends with the elevator door opening to the three Great Danes, all by their lonesome selves. Watch the ad here, created by Digital Kitchen.

 

NIKENike Running launched “Some Time Together,” a Web film about a girl who never stops running in her LunarGlide+ 3 Shields. As someone who just ran her first marathon last month, I not only love this ad, I can relate to it. When you’re training for a big race and need to ramp up your mileage, it seems like running takes over your life. I would get up at 4:30 some mornings so I could log in a 17-mile run and still have a social life. It’s a fine balance. Not to mention, you want your running shoes to be comfortable, or else that 3-hour run will feel like an eternity. In the online video, the woman’s family comes to her while she runs: her parents worry that she’ll catch cold, her grandparents ask if she’s married yet, and her boyfriend complains that they don’t spend enough time together. Four video interviews will be released via Facebook, Twitter and YouTube with characters from the film talking about how the non-stop running girl affects their lives. Nike is also planning a set of “Never Stop Running” worldwide challenges. Sign me up. See the film here, created by Wieden+Kennedy Portland and São Paulo.

CoronaCorona Extra launched “Snow Sand,” the latest ad in its “Find Your Beach” campaign. A woman in winter gear begins snowboarding down a mound of sand, onto a beach where her boyfriend lounges and the Corona is chilled. The climate quickly changes to the outside of a ski resort, where the couple relaxes and sips Coronas. “Find your beach” closes the ad, seen here and created by Cramer-Krasselt Chicago.

 

Under ArmorUnder Armour asks, “Are you from here?” in a TV ad promoting its new UA Micro G basketball shoe collection, inspired by the life story of Milwaukee Bucks point guard Brandon Jennings. Fellow NBA players Derrick Williams and Kemba Walker star alongside Jennings in the ad, which shows a team of young basketball players training hard, regardless of how challenging it becomes. It’s not just the individual work that’s important, but how each player works with the team toward the common goal of succeeding. Go hard or go home. See the ad here, created by CP+B.

 

SkyrimBethesda Softworks launched a great TV spot for its fantasy role-playing video game, “The Elder Scrolls V: Skyrim,” available on 11-11-11. A village is burning, an alarm bell is ringing, and people are running away from town. Naturally, the hero of the ad is running toward town, searching for the problem: a fire-breathing dragon, hellbent on mass destruction. The spot, seen here, launched Oct. 30 on MTV, ESPN and Spike. AKQA created the campaign.

 

Boo At The ZooThe San Francisco Zoo launched an amusing TV campaign to promote its Halloween event called “Boo at the Zoo.” The black-and-white ad feels like a low-budget 1950s horror movie, with a frightened woman running through her house, trying to escape from an oversized, and poorly assembled, spider. I love when the spider attacks and you can see a prop person’s hand creep into the shot. “This Halloween, get out of the house,” closed the ad, seen here and created by twofifteenmccann and Strike Anywhere.

 

RoadNinjaRandom iPhone App of the week: Anyone up for a road trip? Lamar Advertising Company created the RoadNinja, a travel app powered by Foursquare that helps consumers find what’s available at upcoming exits, like restaurants, hotels and gas stations. The app also delivers location-specific promotions. Travelers can add reviews, ratings and photos to business listings, share promotions and reviews on Facebook and check-in on Foursquare. Businesses that advertise with Lamar can add a promotion and display their business logo on the app at no extra charge. Digital Scientists developed the app, available for free in the App Store.

Recommend (9) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Captain Obvious Returns In Latest Hotels.com Campaign

    Hotels.com launched a 30-second spot, along with a series of 15-second vignettes, as part of its "The Obvious Choice" campaign. Captain Obvious returns as the annoying spokesman who tells it like it is, no matter how... obvious. The 30-second ad, "Can't Hide," is a funny spot that shows a business ...
  • NEW! Delta Air Lines Shows The Lonely Life Of The Business Traveler In 'On The Road'

    Delta Air Lines has launched "On the Road," a 60-second spot that follows the life of a frequent business traveler. The man is awake in the middle of the night as he adjusts to a time change, he goes from hotel to hotel, meeting to meeting, but makes sure he carves ...
  • App Lets D.C. Residents Order Bud Light With Single Tap

    Random Android App of the week: Anheuser-Busch and AKQA have made life easier for Bud Light drinkers in D.C. The Bud Light Button allows users to order between one and 100 cases of beer with one finger tap, delivered in under an hour by Klink, an app that uses independent ...
  • Earthbound Farm Redesigns Website

    Earthbound Farm Organic launched a redesigned website that touts the brand's story, bevy of products and 30 years providing organic food to those looking to eat healthy. The rich site features many recipes -- all searchable by type of dish, dietary restriction, cuisine and event; bold graphics; a store finder; ...
  • National Geographic Channels Promotes Programming With Rube Goldberg Device

    Who doesn't love a good Rube Goldberg contraption? To promote its "Entertain Your Brain" science-minded programming block, National Geographic Channels International created a spot featuring a Rube-Goldberg-inspired, four-ton contraption with 38 triggers and 71 moving pieces. Tim Shaw, host of one of the shows ("Street Genius"), starts the series of ...
  • 7up Wraps Double-Decker Bus In Yarn For Global Campaign

    7up launched a global brand campaign that celebrates quirky, original, everyday people, a nod to the way the brand characterizes itself. "Feels Good To Be You" kicked off with lots of yarn -- 20 suitcases, to be exact. Urban knitter Magda Sayeg traveled to London and Chile to decorate a ...
  • NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management

    What's in a name? Plenty. The latest ad for BNY Mellon Wealth Management demonstrates the importance of having your wealth manager actually mange your investments. As a sold-out concert hall eagerly awaits Itzhak Perlman, the audience learns that another Perlman will sub for the talented violinist: Rhea Perlman. The actress ...
  • NEW! Apartments.com Launches $100 Million Campaign With Jeff Goldblum As Eccentric Futurist

    Apartments.com has launched a trippy ad campaign starring Jeff Goldblum as Brad Bellflower, an eccentric Silicon Valley maverick behind the revamped Apartments.com site. New features include custom search filters, photos, video walk-throughs and detailed neighborhood information. Bellflower dresses only in black and puts on a black-and-white presentation that describes the new ...
  • NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction

    Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug Abuse that describes the awful effects of heroin addiction. A 60-second TV spot, "That's How," shows a teenage boy who steals his mother's pain pills. When ...
  • NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'

    The latest anti-smoking campaign from the truth is a long-form music video and 60-second TV spot educating young people on one disadvantage to smoking: less dates. The video capitalizes on the rise of social media and dating apps that use the "left swipe" motion as a way to deem someone ...
>> Out to Launch Archives