• AIN Blog, Friday, November 4, 2011 4:05 PM

Yes, magazines can indeed be influential. Here's a nice reminder: a call for more publications in a very, very distinct niche: aviation mags that inspire more folks to become fliers. Matt Thurber says he misses the days of great photography and copy that you could "give to a kid hoping to stir that spark that leads to a path through the skies."

"The magazine industry has gone through many changes, one of which is that a tight focus on serving a distinct audience is key to survival," he writes. "I understand that magazines... need to create content that makes advertisers feel comfortable; why would a business jet OEM advertise if a magazine doesn’t clearly serve the business aviation audience? Yet there’s clearly something missing: a magazine designed to inspire future aviators, a magazine where a cover shot of a BD-5J would find a home, a magazine that you would give to a son or daughter, niece or nephew, grandson or granddaughter."

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