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Could Online Paywall Lead To Bump In 'Boston Globe' Sunday Circ.?
- Mass.Market, Tuesday, November 8, 2011 4 PM
Could the online paywall that the Boston Globe put up in September have led to a circulation increase in its Sunday edition? Jon Chesto notes that a Sunday subscription provides access to all online content and is cheaper than paying for online access alone.
This trend is good news for the Globe, Chesto writes:"With the heavy preponderance of ads in the Sunday edition (when compared to other days, at least), the Globe’s management has every reason to shore up Sunday sales."
