Around the Net
Nickelodeon To Add Block Of 'Mom' Prorgrams
- Wall Street Journal, Wednesday, November 9, 2011 4:26 PM
Nickelodeon is targeting moms aged 40 and under with "NickMom," an initiative including a Web site where moms can interact, set to debut next week, and a block of programming for next fall.
"NickMom" shows may include a "Real Mom" reaiity show in the style of Bravo's Real Housewives and "Double Mom," where a comedian takes a mother's place for a day.
Those programs will air from 9 p.m. to 1 a.m. -- which spotlights "a shift in how women watch TV," writes Lauren A.E. Schuker. The network's research shows those are "magical hours for moms, the time when they unwind after a long day of texting, chauffeuring, managing schedules and being emotionally supportive."
