Around the Net
Conde Nast Debuts Digital Ad Exchange
- Folio, Tuesday, November 15, 2011 3:54 PM
In what Folio's Stephanie Botelho terms “a major magazine publisher first,” Conde Nast is premiering a private digital-only ad exchange for select clients.
So far eBay and Macy’s are confirmed as participating, and additional clients are being added. And “select advertisers who commit to an increased digital spend with the publisher will be invited to participate in the exchange" in 2012, writes Botelho.
