Around the Net
U.S. Postal Service Selling Ads...On Its Trucks
- Advertising Age, Monday, December 5, 2011 9:20 AM
The U.S. Postal Service, which the Internet has relegated to a delivery service for fund raisers, dental reminders, bank statements and bills, is selling ad space on the flanks of its delivery trucks in a desperate effort to make some money.
As part of a pilot program, USPS and advertising partner, Denver-based Lighted Promotions -- which installs lighted outdoor ads on big rigs -- have sold ads on the back of up to 17,000 USPS freight trucks in 11 states. The fee to advertise on a USPS truck is $500 to $600 for a month. So far, buyers have included state safety agencies, which have run ads on topics relevant to the road -- highway safety, drunk driving, seatbelt safety -- as well as anti-drug and anti-alcohol abuse spots.
