Around the Net
NHL, NBC Heating Up Activation For Outdoor Winter Classic
- The Big Lead, Tuesday, December 6, 2011 11:50 AM
The NHL and NBC Sports continue to put resources behind the Bridgestone Winter Classic, which will be played Jan. 2 at Philadelphia’s Citizens Bank Park between the host Flyers and visiting New York Rangers. The latest activation is a national multi-media ad campaign anchored by two TV spots, radio, print, Internet, in-arena, retail/in-store POP, mobile and social media platforms across the NHL and NBC.
