Around the Net
Under Armour To Take On Nike, Adidas
- The Big Lead, Friday, December 9, 2011 9:31 AM
In the world of collegiate and professional sports, it’s usually difficult to take a 15-year-old very seriously. But athletic performance apparel and footwear company Under Armour, founded in 1996, has played the game tough in going up against the likes of Nike and adidas. Matt Mirchin, SVP-global sports marketing talks about how the company is fashioning a global marketing statement.
