• Advertising Age, Friday, December 9, 2011 9:31 AM

Sources say Lands' End is searching for an agency. The review is believed to include both creative and media duties.

The Sears Holdings Corp. division is looking to overhaul its marketing and increase its media outlay to $20 million, from $6 million in 2010 by using more TV and digital, according to people who have seen the request for proposals. Lands' End has primarily used in-house advertising, consisting almost entirely of print and catalog work. The vast majority of Lands' End's measured media budget last year, 93% according to Kantar, went to magazines.

Read the whole story at Advertising Age »