• Fast Company, Friday, December 9, 2011 9:31 AM

To tout its new Ultimate Plunge model, Wonderbra put up a huge wallscape of a model wearing the new bra, then taped a group of women bungee jumping from that building, against the backdrop of the giant underwear model. The divers went past a projection of the valley just beneath the model’s sternum before bouncing back up again. Wonderbra invited women to enter an online competition, the prize being an opportunity to bungee jump down a giant projection of model Adriana Cernanova, on the side of Battersea Power Station in London. Video of the event at the jump, no pun intended.

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