• Advertising Age, Monday, December 12, 2011 9:45 AM

Here's ANA chief Bob Liodice's 10 must-address issues for next year: Capture the Power of Personalization and Respect Privacy; Agree to Universal Standards of Brand Valuation; Advance Digital and Cross-Platform Measurement; Ensure Integration Across Expanding Media Platforms; Improve Processes With Efficiencies; Optimize the Agency-Client Relationship; Develop 21st-Century Marketing Skills; Focus on Sustainability; Prove the Value of Marketing; (and saving the most contentious for last) Stop ICANN's Proposed Domain Program. Same drill as above, as Liodice explores each topic.  

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