News Brief
Kimberly-Clark to Reach Teen Girls Via Yahoo!
Apr 22, 2003, 12:00 AM
Yahoo! and its music destination LAUNCH have teamed up with Kimberly-Clark Corporation, makers of KOTEX brand, to introduce KRUSH, a section dedicated to the best in pop music on LAUNCH. Kimberly-Clark's online destination for teen girls, Girlspace.com, is the official sponsor of KRUSH. GIRLSPACE gives teens a fun and interactive way to stay connected to teen-related information. To help GIRLSPACE expand its reach to teen girls, Yahoo! has created a comprehensive sponsorship program for GIRLSPACE on KRUSH. This program provides branding rights of the KRUSH section and heavy media rotation within LAUNCH including artist pages, search pages and photo galleries, through early 2004. In addition, LAUNCH has built a custom Internet Radio Player, branded for GIRLSPACE which links directly from both Girlspace.com and the KRUSH section.
Recent Online Media Daily Articles
-
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ...
Be the first to comment on "Kimberly-Clark to Reach Teen Girls Via Yahoo!"
Leave a Comment