• Search Engine Watch, Wednesday, January 4, 2012 11:52 AM

Erez Barak serves up five search and social trends to look for in 2012, based on insights from customers, analysts, and partners. The trends build on changes in 2012 to organic and paid search engine marketing, growth of mobile and local search, and the increase in time spent to market brands across Facebook, Twitter, LinkedIn and Google+. For example, we began to see it maybe a year or two ago, but more so than ever this year, consumers will become part of the brand's marketing team. As a result, Barak writes, businesses will become increasingly focused on creating and managing perceptions based on customer relationships.

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