Around the Net
Social CRM Start-up Nimble Nabs $1M
- TechCrunch, Thursday, January 5, 2012 12:12 PM
With its “social” spin on customer relationship management (CRM), Nimble has secured $1 million in funding from notable investors such as Mark Cuban, Jason Calacanis, Don Dodge, and Dharmesh Shah. “Nimble CEO Jon Ferrara views Nimble as a combination Hootsuite, Yammer and Salesforce,” TechCrunch explains. Translation? According to Ferrara, Nimble bakes in a sales team’s social behavior, which he argues other CRM tools (like Salesforce) fail to do.
Nimble users can exploit Twitter, Facebook, LinkedIn and Google to their advantage. “Not only does the platform bring in contacts, but it also adjusts and lets you know when one of your contacts is using a different service,” TechCrunch notes. “Users can control whether information is visible internally or not by setting the Nimble defaults to private.”
Ferrara plans on using the funding to expand his 20-person team, making major hires in development and marketing. According to TechCrunch, over 25,000 customers have joined Nimble since its public launch in September.
