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Pinterest Draws Mag's Social Media Traffic

  • minonline, Thursday, January 12, 2012 4:51 PM

"Some social nets like Pinterest seem to have been made for magazines," writes Steve Smith. "After all, the visual bookmarking site lets people pin images to its wall in much the same way generations of readers have been tearing and clipping pages of magazines for sharing and saving."

So three women's mag's -- Real Simple, Better Homes and Gardens, and Martha Stewart  -- were among the top media practitioners praised by Pinterest. "Anecdotally we have heard from several magazines lately that Pinterest has become one of the strongest sources of social media traffic," writes  Smith.

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