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Microsoft adCenter Adds Characters In Paid-Search Descriptions, Mobile Targeting Tools
- Microsoft adCenter Blog, Friday, February 3, 2012 2:34 PM
Microsoft said it has increased the number of characters in paid-search ads from 70 to 71, simplifying the process of importing ads from Google AdWords. The move will allow marketers to more easily import ads from AdWords to adCenter, both through the UI and through the adCenter Desktop without changing your ad description. New tools will also determine more precise mobile ad targeting, and a budget gadget on the home page dashboard provides a campaign budget overview that does not require additional plug-ins or programs, such as Silverlight.
