• Digiday , Wednesday, March 14, 2012 10:25 AM

The InterContinental Hotels Group tests different platforms and tactics, and in its investigations Pinterest, it seems, is a go. The company will focus on implementing a strategy with the platform even though it hasn't delineated just how yet. Pinterest’s total U.S. page views increased 21% in February, and is in the top 30 U.S. sites overall per Experian Hitwise.

“IHG does not pretend to have all the answers in social; it is changing too quickly,” said Del Ross, VP of Americas sales and marketing at InterContinental Hotels Group. “We test just about everything and learn what does and doesn’t work. We repeat what works and capture lessons from what doesn’t.”

The hotel group’s Facebook destination has about 25,000 likes and about 350 people are talking about the brand on Facebook. On Twitter, the company has about 9,700 followers, with 724 total tweets. Although these numbers are not comparable to social media giants like Coca-Cola, for example, InterContinental Hotels says that’s okay.

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