Vacation Planning Ain't What It Used To Be
I struggle with how the vacation experience has evolved in the digital age. There is an upside and a downside to knowing practically everything about a hotel, destination, attraction, or restaurant prior to visiting.
First, the downside: Knowledge can have an inverse effect on adventure.
Back in the early ’70s, my parents owned a 21-foot-long Winnebago that our family of five crammed into for our annual summer vacation. Leading up to the trip, my mom used to write (pen, paper, stamps, the whole shebang) to tourism offices, campgrounds and parks requesting information for our upcoming trip. Each manila envelope that arrived in our mailbox as a result of her request gave us a sneak peak at what might lie ahead. I use the phrase “sneak peak” because color brochures and park maps back in the day only showed so much. Your imagination filled in the blanks. Or, you just approached the trip with a very open mind; with little or no preconceptions of what was over the river or through the woods. For the most part, each place we rolled into was a true surprise. We didn’t have the “luxury” of viewing multiple videos, reading traveler reviews or looking at a thousand pictures of every nook and cranny of the place. It was all new. And, many of my fondest memories were the result of my mom’s inaccurate map reading, which led us to places that I still hold dear to my heart. GPS wasn’t there to save the day, and we were better for it.
Now the upside: The digital age allows us to find places we never knew existed, and that fuels wanderlust.
“The world at your finger tips.” I know the phrase is greatly overused, but it’s true. A computer brings out the explorer in all of us. It’s no surprise that the most popular browser goes by the same name. Like most folks, it’s how I plan my vacation these days. I’ve soared over Google Earth, perused a gazillion photo galleries, and read countless traveler blogs all of which have vastly increased my “to do” / “to visit” list. In planning recent trips, I’ve found on line -- and visited in person -- World Ware II bunkers in Germany, a mind-blowing floating opera stage in Austria, waterfalls in Zion, a country store south of Charlottesville, Va., and an Arsenal Football Club-friendly pub in Philly, just to name a few. Online, “a thousand places to see before you die” can quickly turn into “a hundred thousand places to see before you die.” All you need is time and money, which brings up another benefit to digital vacation planning. These days, most of us are time strapped and budget conscious. Doing your due-diligence for an upcoming trip is just plain smart.
So how do you preserve the adventure that “old school” trip planning offered, but still gather enough digital intel to make wise decisions?
Don’t over plan. The joy of travel is discovery. In person. Learn just enough online, but save room for mystery, adventure and, yes, getting lost. The parts of a vacation you’ll remember will be the experiences and the places that are truly unexpected. There are few surprises in life.
Travel -- by it’s very nature -- uniquely affords the opportunity for these moments to happen. Try not to spoil it.
Recent Marketing: Travel Articles
-
The Future Of Virtual Tourism May 13, 9 a.m.
About a year ago in this column, I waxed poetic about the potential Google’s self-driving car ...
-
Boston Strong: Travel Marketers, Not So Much May 6, 9:45 a.m.
At 2:50 p.m. on Monday, April 15, the first bomb exploded at the Boston Marathon, just ...
-
Travel Like A Native ... Advertiser April 30, 9:51 a.m.
Everyone is talking about native advertising these days as the hot new trend. Since there are ...
-
Tracking What Matters: A New Mindset For Evaluating PR April 23, 9:46 a.m.
Numbers don’t tell the full story, it turns out. After considering circulation and impressions of media ...
-
Selling, Sort Of, On Social Media April 15, 9:46 a.m.
It’s a well-accepted truism by now that “you can’t sell on social media,” but as savvy ...
-
Whole Foods To Put Travel To The Test April 1, 9:02 a.m.
Whole Foods Market has never been your typical grocery store chain. Its focus has been not ...
-
Mash-Up: Mobile, Local and Social Content Come Together March 25, 7:19 a.m.
As search engine optimization and marketing evolve to become mobile, local and social, the confluence of ...
-
Daylight Marketing Time March 18, 7:33 a.m.
Come major celebrations like Valentine’s Day and New Year’s Eve, media are inundated with promotional tie-ins: ...
-
Mobile & Those Outdoor Banner Ad 'Thingys' March 11, 6:15 a.m.
While wading into the waterfall of tweets on “the Twitter” a few weeks ago, I stumbled ...
-
Rethinking What Hotel Loyalty Means March 4, 6:40 a.m.
The recent Deloitte study, “A Restoration in Hotel Loyalty: Developing a blueprint for reinventing loyalty programs,” ...


2 comments on "Vacation Planning Ain't What It Used To Be ".
Leave a Comment