J.Crew Chooses SiteAdvance for Web Analytics

  • December 10, 2003
J.Crew, which already uses DoubleClick's DARTMail and ChannelView products, has signed on as a client of the SiteAdvance analytics solution. Additional brand-name clients already using SiteAdvance include Buy.com, Crate and Barrel, Dixon's, Flax Art & Design, Intuit, J. Jill and Verio. SiteAdvance is a hosted website measurement and analysis solution designed for online marketers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results. SiteAdvance is now fully integrated into DoubleClick's email and online advertising solutions, DARTmail and DART for Advertisers.
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