24/7 Real Media announced that eMedicine.com, a publisher of online health information for physicians and consumers, has picked 24/7 Real Media's Open AdStream Central as its exclusive ad serving
solution for both its eMedicine.com and eMedicineHealth.com Web sites. The eMedicine.com Clinical Knowledge Base contains over 7,000 articles on medical conditions and over 30,000 multimedia files.
Jonathan Adler, MD, president and chief medical officer of eMedicine.com, said: "The decision to switch to Open AdStream was made after significant analysis. Our increased traffic and more
sophisticated advertising requirements demanded this level of scalability and reporting."
