• sparksheet, Thursday, May 10, 2012 4:32 PM

GOOD magazine is much more than just a print pub or an online platform, writes Dan Levy, introducing his interview with GOOD Executive Editor Ann Friedman. With "a really awesome creative services team that makes custom content for partners," and advertisers sponsoring specific features, the company also straddles the traditional wall between advertising and editorial, says Friedman.

She also stresses that while GOOD has a mission "as a creative and social good-oriented magazine," that "isn’t the same thing as having an agenda on an activist front" -- which might straddle another border Levy mentions, that between "mission-driven journalism" and "social activism, which is something journalists have traditionally stayed away from."

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