Dentsu subsidiary CCI, one of Japan's largest online media reps, has tapped CheckM8 as its in-house rich media provider. The firm has been charged with designing rich media campaigns for CCI clients,
as well tracking a range of rich media ad formats. According to a company press release, CCI believes CheckM8 will cut the turnaround time for deploying rich media campaigns and give the company
greater control in launching such campaigns. "CheckM8 technology will allow us to improve campaign performance through rich media while maintaining fastest time-to-market and controlling production
costs," said CCI president and chief executive officer Toshio Arai.
