weather.com, the website of The Weather Channel, has set new usage and financial records. In July, weather.com reached 20.1 million users and was ranked the 12th largest site on the Web. As of June
30, weather.com's year-to-date advertising revenue was 43.5% higher than the same period last year. Total revenue, which includes the company's three subscription products (Notify! by The Weather
Channel, Desktop Weather Platinum and weather.com Gold) was 50% higher than 2002. The site's recent unique user record also demonstrates its accelerated growth. From July 2002 to July 2003,
weather.com usage grew 44% as compared to the Internet average of 15.6%. The site now reaches an impressive 22.6% of active at-work users and 14.6% of all active Internet users.
