• March 27, 2001

MeasureCast, Inc. today announced that the MeasureCast Internet Radio Index rose 8% from 148 to 160 for the week of March 19 - 25. On-line listening to stations measured by MeasureCast has increased 60% since January. Updated weekly, the index is a representation of the trend in Total Time Spent Listening (TTSL) across a spectrum of stations measured by MeasureCast.

Among the top 25 comparable stations, 21 showed increased TTSL and Cume last week. Stations experiencing significant increases in TTSL included KCMG-FM /Mega 92.3 with a 42% increase in TTSL over the previous week; KQRS-FM/92 with a 37% jump in TTSL; and The Beat LA/KKBT FM/100.3 with a 35% increase in TTSL.

A newcomer to the MeasureCast rankings -- Long Island, New York-based WLIR-FM/92.7 - took the number 17 position. WLIR is owned by Jarad Broadcasting, and streams through Clicklive.

Other stats for this week include:

85% of all listening occurred between 5 a.m. and 5 p.m. PST (8 a.m. and 8 p.m. EST)

The peak listening hour was at 11 a.m. PST (2 p.m. EST)

The peak listening day was Thursday with nearly 19% of all TTSL occurring on this day.

Internet radio listening on Saturday and Sunday accounted for 9.9% of all TTSL

More men (72%) listen to Internet radio than do women (28%)

54% of listeners are under 35 years old; 26% are younger than 25; and 7.5% are over the age of 55.

The largest single age group of Internet radio listeners is comprised of 25-34 year-olds. They represent 27% of listeners.