YellowPages.com Inc., a comprehensive business directory of more than 14 million U.S. business listings, has signed an agreement to license 24/7 Real Media's Open Insight, which helps companies to
measure, analyze and report on the behavior of their website visitors in real time. YellowPages.com chose Open Insight for its Web analytical solution to help it enhance the utility of its website for
users, thereby resulting in better Web analytics/marketing data for the sales associates of YellowPages.com to use during the advertising selling cycle. YellowPages.com also wants to know about the
way its users interact with the site.
