'Chicago Tribune' Puts Up Paywall With 'Forbes,' 'Economist' Content
In the next few days the Chicago Tribune will become one of the last major papers to put up a metered paywall, including articles from third parties -- the Economist, Forbes
and another business-news partner to come -- in a new section for premium content.
"If you ask people to pay more than you asked before, they’ll expect more from you,” is the quote here from Digital VP Bill Adee. So online subscribers will also receive access to "several dozen e-books," according to Jeff John Roberts.
"The Tribune‘s decision to include content from the Economist and Forbes is by far the most intriguing part of its strategy," writes Roberts. "It means the paper will have to earn more digital revenue simply to pay for the outside content. But the approach stands to pay off by offering Tribune readers a richer world of reading behind the paywall without having to put too much of its content out of sight..."