Eyeblaster, Dynamic Logic Create Research Tool

  • December 9, 2003
Eyeblaster has teamed with Dynamic Logic to create a research product designed to provide basic branding metrics for online ad campaigns. The product, dubbed the Eyeblaster Brand Test, lets marketers pick and choose from a menu of predefined questions, producing a customized survey.

"As more advertisers with varying objectives begin using rich media, the need for a low-cost, easy-to-implement branding measurement solution has become more critical," said Jennifer Henry, business director for Exile on 7th, in a press release. "The Eyeblaster Brand Test provides us with assurance and reliability."

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