• Poynter, Thursday, July 12, 2012 3:25 PM

The more stories you have on your newspaper site, the more money you'll get -- or at least that's the conclusion reached by a Press1 study. Comparing four otherwise similar newspaper websites operating metered paywalls,  the study found sites that published the most stories sold many more subscriptions than those publishing fewer stories, reports Steve Myers.

Myers parses these findings, noting that one variable affecting the results could be how many free stories readers are allowed before they're asked to subscribe: "Sites that publish more stories and set a lower threshold for requesting revenue will be asking people to subscribe more often, which may boost the money they collect."

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