• New York Times, Thursday, July 12, 2012 3:25 PM

Exhibitors who couldn't get booth space for this year's Comic-Con International, starting today, have come up with a variety of ingenious ways to promote their entertainment offerings to consumers and  press off the convention floor.

For example, the cable network the Hub took over the Broken Yolk, a San Diego restaurant. "Everything in the restaurant has been re-branded, down to the condiments on the tables and the soap in the bathrooms, to draw in hungry fans on their way to and from the convention center," writes Gregory Schmidt.

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