Around the Net
Late Beastie Boy Said 'No' To Advertising
- Marketing Week , Monday, August 13, 2012 8 AM
The late Beastie Boy member Adam Yauch ensured his ban on the rap band’s music being used in advertising will continue after his death by writing it into his will. Yauch, who died of cancer earlier this year, used his will to prevent marketers from ever gaining access to his music, image, name of any other part of his considerable creative legacy.
