Product Placements Battling Teen Pregnancy? You Can Bing It!
The National Campaign to Prevent Teen and Unplanned Pregnancy has secured unpaid “product placements” on such TV shows as Fox’s “Raising Hope” and NBC’s “Parenthood,” Neda Ulaby tells NPR listeners. The nonprofit group’s consultations with scriptwriters, etc., have been going on for 16 years with hundreds of shows. The resulting storylines are contrasted with traditional product placements, such as a character on CW’s “Vampire Diaries” concluding an online search by saying “I Bing’d It.”