Pew: Almost 70% of Affluent Adults Own Smartphones

Marketing Land, Tuesday, September 11, 2012 4:45 PM
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In advance of tomorrow's expected iPhone announcement, The Pew American Life and Internet Project released new data on mobile phone ownership. According to the data, 45% of Americans 18 and older own smartphones. Penetration increases with affluence, to 68% for adults earning $75K or more per year. 

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