NBC & Zeebox Near Launch Of Second-Screen Product

NBC is working with Britain’s Zeebox, already available to BskyB viewers in the U.K., on a U.S. launch of the second-screen “augmented television” product, reports Dawn C. Chmielewski.  Zeebox is expected to debut a free iPad app in the U.S. soon, she writes. The app is said to bring together online conversations about shows being watched on TV, deliver relevant information about the episodes, and even allow viewers to buy advertised products – or products seen during the shows themselves.

Read the whole story at Los Angeles Times »
Tags: tv
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.