Why (and How) to Make it Harder to Subscribe to Your Email List

Real Magnet Blog, Sep 24, 2012, 4:40 PM
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With the rise in importance of engagement metrics as a deliverability measure, email programs need to focus on subscribier quality over quantity. One way to achieve this is to add a little friction into the signup process to pre-qualify new subscribers and help ensure they are more engaged with the brand.

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