Why (and How) to Make it Harder to Subscribe to Your Email List

With the rise in importance of engagement metrics as a deliverability measure, email programs need to focus on subscribier quality over quantity. One way to achieve this is to add a little friction into the signup process to pre-qualify new subscribers and help ensure they are more engaged with the brand.

Read the whole story at Real Magnet Blog »
Tags: email
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.