• by Amy Corr  @MediaPostOTL, October 1, 2012

FootJoy, a golf shoe and glove brand, awarded INNOCEAN USA its rebranding campaign project. INNOCEAN will be responsible for developing broadcast, digital, mobile and social marketing to relaunch the FJ brand under its new moniker and tagline: “FJ. The Mark of a Player.” The campaign is set to launch in early 2013.